Year:
2024
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Year:
2024
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A New Level of Thai products and services, adding value to the local community through creative thinking

‘Thailand,’ the name of a country that resonates globally with its abundance of wisdom, culture, and the unique products and services that are unlike any other. However, this year, Next Level Thai presents a new form of Thailand to the world—a world driven by creative thinking while still preserving the distinctive identity of being Thai.

Under the concept of ‘Thainess with a Twist,’ we move from the ‘traditional’ to the ‘contemporary,’ weaving together stories of Thai identity. We blend ideas from the new generation and innovations of our time, aiming to elevate the appeal of Thai products and services in a dimension that has never been explored before. Across various categories such as Food, Beverage, Wellness, Fashion & Lifestyle, Stay & Services, and Gastronomy, we embark on this journey.

This represents a new level of Thai products and services, adding value to the local community through the power of creative thinking. We are ready to transform the roots of Thai wisdom into a foundation for global success.

Featured
Brands
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DUU
Duu Thailand has transformed the king of fruit into an irresistible taste experience. Imagine the rich, creamy texture of ripe durian, harvested at its peak, then meticulously frozen to become a decadent durian ice cream bar. This treat is made from generous chunks of golden pillow durian, with no added milk or artificial flavorings—just pure joy from authentic durian. Infused with creative ingenuity, it pairs beautifully with various flavors: from Goji Berry & Ginkgo to Peanut Butter & Sea Salt, Young Coconut & Pandan, and even roasted almond durian coated in dark chocolate.
YORICE AMAZAKE
At YoRice, we intentionally blend the wisdom from Japanese culture with superfoods like Jasmine rice and Surin Malinil rice. This fusion creates a value-added beverage that benefits both the local economy and nutritional well-being. These crops, grown in the Thai soil, defy quantification in terms of their intrinsic worth. Through our unique fermentation process, YoRice transforms into a functional drink enriched with natural sweetness and beneficial probiotics, promoting skin health.

Once again, Thai rice demonstrates its ability to thrive through ingenuity and ceaseless creativity, resulting in a product that fills us with pride.
RATI
The essence of ‘alum’ wisdom, true Thai knowledge, is transformed into a high-quality and safe body deodorant product by Rati™. This innovative formula completely redefines the conventional use of alum extract. It remains as a body care product that blends carefully selected natural ingredients, ensuring utmost safety for the body. These ingredients include pure alum extract, peppermint leaf oil, water sourced from natural mineral springs in the forests of Chiang Mai, and are free from any synthetic chemicals.

Say goodbye to body odor worries and embrace a sense of confidence with Rati™, fortified by the protective properties of nature.
TANEE SIAM
The community’s deep-rooted artistic heritage has evolved into a fashion statement. By innovatively repurposing ‘Wild Balbisiana’ into distinctive ‘leaf sheaf of banana tree leather,’ the brand ‘Tanee Siam’ creates one-of-a-kind bags with intricate patterns. These bags, now works of art, catch the eyes of people worldwide, showcasing the timeless beauty of Thailand’s cultural heritage. This holistic approach not only adds value to the nation but also economically empowers the local community.

Through meticulous craftsmanship, this Thai brand weaves a narrative of culture, celebrating the essence of our traditions—one more reason to admire the skillful hands behind it.
ARMARAPA
Ease your weary soul, release the tension in your body, and let ‘Armarapa’ take care of you through the experience of modern-style Thai massage. The highlight is the seated and lying down massage here, which will awaken all five senses: sight, taste, smell, sound, and touch, creating a sense of relaxation in every part of every system, along with skin nourishment from our special formula aromatherapy oils.

Armarapa will make you realize that receiving a massage is a most precious treasure.
SAMLOR
Elevate the menu of Thai street food, combined with the ideas and techniques of flavor creation that the chef meticulously infuses into each overflowing dish. Come to ‘Samlor,’ another restaurant that offers the experience of crafting Thai cuisine that proudly showcases Thai ingredients in a presentation that’s impressively striking. The menu features intriguing items such as special recipe fish sauce marinated shrimp, homemade fermented pork sausage, grilled duck breast with Phalo sauce, and banana roti.

The names may sound ordinary, but once you order, you’ll immediately realize what makes this place extraordinary.
Featured
Brands
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All Brands (Alphabetical order)
APRIL'S
Pick Thai fabrics for your everyday look through stylish fashion designs that can complement every style. Whether it’s a Yu-Pin skirt or Su-Da pants, they can be mixed and matched with various clothing items. Reflecting the distinctive local Thai patterns, these outfits are contemporary and come with the comfort of handwoven silk. Perfect for Thailand’s climate.

Have fun pairing your attire with April’s, where Thai fabrics are showcased in their authentic form.
ARMARAPA
Ease your weary soul, release the tension in your body, and let ‘Armarapa’ take care of you through the experience of modern-style Thai massage. The highlight is the seated and lying down massage here, which will awaken all five senses: sight, taste, smell, sound, and touch, creating a sense of relaxation in every part of every system, along with skin nourishment from our special formula aromatherapy oils.

Armarapa will make you realize that receiving a massage is a most precious treasure.
COCO THUMB
“Coco Thumb”: A brand that allows us to enjoy fresh coconut water directly from the fruit with just a gentle press of our fingertips. Originating from an innovative idea, this Thai culinary creation has completely transformed the way we drink coconut water. By simply pressing the red button on top and inserting a straw, you can savor the refreshing sweetness and aromatic flavor of authentic Thai coconuts—each carefully selected for its quality. And the best part? Not a single drop of sweat is shed.

This is why Coco Thumb effortlessly captures the hearts of coconut lovers.
DURRIANAR
Durrianar, a brand that creatively enhances the value of Thai durians, has successfully pioneered the production of cutting-edge skincare. Leveraging innovative research and technological advancements, Durrianar extracts compounds from young durian shoots and blossoms to create a range of skincare products. These include the Golden Durian Facial Mask, White Perfect Jelly Sleeping Mask, and the Durrianar Extra Gentle H20 Cleansing.

By transforming the image of Thailand’s king of fruits into internationally acclaimed skincare, Durrianar has become a trusted name in the global market.
DUU
Duu Thailand has transformed the king of fruit into an irresistible taste experience. Imagine the rich, creamy texture of ripe durian, harvested at its peak, then meticulously frozen to become a decadent durian ice cream bar. This treat is made from generous chunks of golden pillow durian, with no added milk or artificial flavorings—just pure joy from authentic durian. Infused with creative ingenuity, it pairs beautifully with various flavors: from Goji Berry & Ginkgo to Peanut Butter & Sea Salt, Young Coconut & Pandan, and even roasted almond durian coated in dark chocolate.
GEMIO
Gemio, a footwear brand that will lead you to your destination with the utmost comfort, designed with consideration for foot anatomy. Combined with our self-developed Eco2 Surfaces rubber and a design that selects native fabrics from various localities crafted by skilled artisans within the country, these shoes are durable and feature unique patterns. This pair of shoes fully embodies health and the distinctive local patterns of Thailand.

A Thai shoe brand, where every step is designed with intention.
KHIRI THAI TEA
'Khiri Thai Tea' is a Thai tea cafe that selects premium tea leaves from across the country to offer in one place. This is an elevation of Thai tea into a craft beverage, highlighting its unique characteristics in flavor and aroma, which are distinctively special from each growing area in various provinces such as Nan, Mae Hong Son, and Pattani. The cafe comes with the special feature of inventing menu items that you wouldn’t think Thai tea could be transformed into, such as ‘On Cloud’ - a Thai tea bingsu (shaved ice dessert) or ‘PB & Tea’ - a Thai tea peanut butter drink.

Indeed, this is the specialty Thai tea shop that Thai tea aficionados must visit.
KNOW THANG
‘Mobile Basil Rice’: A fresh definition of dining without the hassle of utensils, featuring ‘Rice Bars.’ This Thai culinary innovation takes its shape directly from the brand name, unaltered. It caters to those who appreciate convenience, allowing them to carry authentic Thai flavors wherever they go. From savory to sweet, it encompasses a delightful array of Thai dishes—whether it’s classic Basil Chicken Rice, Sticky Rice with Spicy Pork Salad, or even the elusive Durian Sticky Rice or Black Bean in Sweet Coconut Milk.

These Rice Bars are handheld, satisfying, and a mainstay for those seeking a complete culinary experience..
LAMAICOCO
One more challenge in the coconut water revolution: transforming it from its natural liquid state to a convenient powder form. Introducing “SHAKY COCO,” a 100% pure and fragrant coconut water powder. Despite its compact size, it retains all the natural goodness and delightful sweetness of Thai coconuts. Encased in convenient sachets, you can mix it with water instantly. LamaiCoco doesn’t stop there—they’ve also innovated with Coconut Water Noodles, a comforting alternative for those wary of traditional noodles but still craving that noodle experience.

This highlights the incredible growth potential and adaptability of Thai coconuts!
LUK HOSTEL
The hostel that connects the charm of the Thai community, brought to travelers to get to know through the concept of promoting community tourism. An idea that both generates income back to the local area and is the starting point for guests from various countries to access the authentic Thai way of life that only locals can experience. At “Luk Hostel”, they often organize fun activities that guests can participate in, such as watching the sunset at Golden Mountain, touring street art at Talad Noi, a workshop for making Thai-style inhalers, Thai cooking classes, which some activities may open a new world for guests to unexpectedly touch the essence of Thainess.
RATI
The essence of ‘alum’ wisdom, true Thai knowledge, is transformed into a high-quality and safe body deodorant product by Rati™. This innovative formula completely redefines the conventional use of alum extract. It remains as a body care product that blends carefully selected natural ingredients, ensuring utmost safety for the body. These ingredients include pure alum extract, peppermint leaf oil, water sourced from natural mineral springs in the forests of Chiang Mai, and are free from any synthetic chemicals.

Say goodbye to body odor worries and embrace a sense of confidence with Rati™, fortified by the protective properties of nature.
SAISAI
Shaved ice from ‘Sai Sai’ that brings local Thai flavors will enhance our familiar cool-down treats, making them even more charming. By blending the novelty from rare ingredients or pairing savory with sweet in the same bowl, such as ‘Sweet from Salty Krill’, ‘Palm Sugar and Bean’, or selecting each menu based on seasonal ingredients like honey-pickled Garcinia fruit, a wild fruit available only during the summer season.

Experience the freshness from Thai fruits in a form you’ve never tried before."
SAMLOR
Elevate the menu of Thai street food, combined with the ideas and techniques of flavor creation that the chef meticulously infuses into each overflowing dish. Come to ‘Samlor,’ another restaurant that offers the experience of crafting Thai cuisine that proudly showcases Thai ingredients in a presentation that’s impressively striking. The menu features intriguing items such as special recipe fish sauce marinated shrimp, homemade fermented pork sausage, grilled duck breast with Phalo sauce, and banana roti.

The names may sound ordinary, but once you order, you’ll immediately realize what makes this place extraordinary.
TANEE SIAM
The community’s deep-rooted artistic heritage has evolved into a fashion statement. By innovatively repurposing ‘Wild Balbisiana’ into distinctive ‘leaf sheaf of banana tree leather,’ the brand ‘Tanee Siam’ creates one-of-a-kind bags with intricate patterns. These bags, now works of art, catch the eyes of people worldwide, showcasing the timeless beauty of Thailand’s cultural heritage. This holistic approach not only adds value to the nation but also economically empowers the local community.

Through meticulous craftsmanship, this Thai brand weaves a narrative of culture, celebrating the essence of our traditions—one more reason to admire the skillful hands behind it.
WATAPO
Watapo, continues the tradition of Thai massage oil from Wat Pho Temple at a national level, elevating it to the pinnacle of spa experiences. This product embodies the essence of original knowledge, catering to the discerning modern consumer. Whether it’s blended herbal oil, pain relief balm, or refreshing lotion, it exudes an exclusive identity, reinforcing Thailand’s most robust soft power. With unwavering confidence in quality, this legacy has been passed down for over 44 years.

et's narrate the legend of Thai massage oil, a treasure skillfully perpetuated by the hands of the new generation.
YORICE AMAZAKE
At YoRice, we intentionally blend the wisdom from Japanese culture with superfoods like Jasmine rice and Surin Malinil rice. This fusion creates a value-added beverage that benefits both the local economy and nutritional well-being. These crops, grown in the Thai soil, defy quantification in terms of their intrinsic worth. Through our unique fermentation process, YoRice transforms into a functional drink enriched with natural sweetness and beneficial probiotics, promoting skin health.

Once again, Thai rice demonstrates its ability to thrive through ingenuity and ceaseless creativity, resulting in a product that fills us with pride.
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Media & Press
Next Level Thai 2024 - ‘Thainess with a Twist’
A fresh chapter in the campaign that introduces a new dimension to Thai products and services.

This time, it’s all about the concept of ‘Thainess with a Twist’, which invites everyone to explore Thai goods and services in a creatively crafted style. By tapping into the power of innovation, this campaign elevates Thai identity to a whole new level and celebrates the essence of Thai culture, redefining it for a global audience.
Thai Style
Transforming nostalgia into modernity, advancing cultural wisdom through innovation, and elevating Thai identity to new heights. Whether it’s orange-scented deodorants, blended herbal oils, or skincare from durian extracts, Thai creativity knows no bounds.

Even everyday fashion items are designed to be versatile, catering to contemporary needs. Think Thai-patterned trousers, banana bark bags, and health-conscious footwear crafted from locally sourced fabrics. These creations not only celebrate Thai heritage but also contribute to the economy, creating a full-circle impact.
Thai Taste
Thai Flavors Reimagined: When you infuse true Thai ingredients with creative innovation, the resulting products offer a fresh dining experience that sets them apart.

From indulging in durian on-the-go, enjoying ready-to-stick basil rice, or sipping convenient rice water, this variety of Thai flavors elevates your culinary journey. These creations celebrate the essence of Thai taste, always pushing boundaries.
Thai Life
Rediscover Thai Culture: Through a fresh perspective, we delve into the roots of Thai culture, bridging local traditions with unique experiences.

From residential accommodations that immerse you in authentic Thai activities to Thai massage that seamlessly blends modern spa techniques with timeless wisdom, and even gourmet cuisine that elevates street food to exquisite fine dining—there’s no shortage of variety. And don’t miss the Thai tea shops, where leaves from across the country are carefully curated for your tasting pleasure. Finally, quench your thirst at the clear ice shops, where rare Thai fruits take center stage, delighting your senses.
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